The B2B prospecting stack is broken. Not technically, but economically.

Here's what it costs to run a standard outbound operation today:

- Apollo or ZoomInfo for a lead database ($99–$149/mo at minimum)
- Findymail or Hunter to verify and find emails ($49–$79/mo)
- ZeroBounce or MillionVerifier to clean your lists before sending ($20–$40/mo for decent volume).

Add it up and you're at $150–$270/mo before you've sent a single email, and that's the budget version. Enterprise contracts from the big players run $1,000–$2,500+/month with annual lock-in.

You're also buying three separate credit systems, three sets of rate limits, three support queues, and three billing relationships. Credits in most of these tools expire. API access is gated to upper tiers. Bulk processing has daily caps. And the "98% accuracy" claims? They test at 60% on real lists.

We got tired of it.

What Kanta Is

Kanta is prospecting infrastructure. Lead database, email finder, and email verification, all in one product, on one bill, with no annual contracts and no credit expiration.

The goal isn't to out-feature ZoomInfo. We're not going to have their 321 million records and we're not pretending otherwise. What we will have: enough coverage for most B2B use cases, accurate data we'll actually tell you the accuracy of, and pricing that makes sense for teams that aren't Fortune 500 companies.

What We're Not Doing

A few decisions we made early that are worth being upfront about:

No credit expiry. Credits don't expire. If you buy 10,000 credits and only use 3,000 this month, you have 7,000 next month. This shouldn't be a differentiator, but it is.

No inflated accuracy claims. We'll publish real benchmark numbers when they're ready. If our catch-all resolution is 72% accurate, we'll say 72%.

No surprise auto-renewals or retroactive policy changes. The billing page says what you pay. That's what you pay.

No enterprise gatekeeping. API access, reasonable rate limits, and bulk processing are available on every plan. The $99/month plan shouldn't have fewer capabilities than the $299/month plan, it should just have fewer credits.

What's Next

Email verification is the foundation. Email finding and lead database access are next. The eventual product lets you find a target, find their email, verify it, and export it, all in one place, on one bill.

If you're running outbound and paying for two or three tools to do it, Kanta is built for you.

[Sign up at kanta.dev] — credits are free to start while we're in early access.